Captain Morgan asked us to introduce their new shot innovation - Cannon Blast - with an attention-grabbing stunt. They wanted fans to know that a shot of Cannon Blast will take your night from fun to downright epic.
We decided to take a beloved party tradition, the bar crawl, and really kick it up a notch by hosting the first ever Human Cannonball Bar Crawl.
For the event, the world famous human cannonball, Brian Miser, agreed to load his body into giant pirate-style cannons and shoot himself from bar to bar in downtown Orlando. Partygoers were able to see the traditional circus stunt like never before all while sampling The Captain's new product.
From conception to execution, this project was incredibly fun to work on. I was lucky to work with amazingly talented fabricators from Disney and Universal to design the larger-than-life pirate cannons. We then created signage and set dressing for the entire street of bars, really setting the scene for the crawl. Captain Morgan loved it so much, they asked if we could do it again in more cities.
I’ll leave that up to the human cannonball…
Agency: Campfire
THE KNICK SURGEON'S KIT
2015 Clio Key Art Award, Gold
2015 One Show Merit Award
For the 2014 premiere of Steven Soderbergh's The Knick, we helped Cinemax build buzz and conversation amongst entertainment influencers.
The Knick tells the story of the dawn of modern surgical techniques in turn-of-the-century New York. Our challenge was to show viewers that Cinemax delivers high-end, stylized shows just like its sister network, HBO. We communicated the incredible quality of The Knick by creating period-accurate surgeons kits. Each kit contains tools of the trade from The Knickerbocker Hospital and bizarre remedies indicative of the time period.
Hand-personalized surgeons kits were sent out to entertainment bloggers, press and influencers in the weeks leading up to the premiere
on Cinemax.
Agency: Campfire
Creative Director: Steve Coulson
Globally, over 60 million girls are not in school—banned from access to a quality education. National Geographic Channel wanted to develop a social media call to action to inspire fans and their followers to advocate for girls' education and celebrate the world television premiere of He Named Me Malala.
We created a tool that made it easy for everyone to support The Malala Fund and girls’ education everywhere. At supportmalala.com, fans were able to create a custom video to share across social platforms. They could even set it as their Facebook Profile Video—a new Facebook feature that replaces static profile avatars with dynamic, moving visuals. For each person that created and shared a video, National Geographic Channel and 21st Century Fox donated $1 to The Malala Fund. Through this tool, people were able to spread the word and make a real contribution to the cause, showing the world that they Stand #WithMalala.
The campaign was supported with a Times Square screen placement and was promoted through National Geographic’s social channels.
UNDER THE BLACK FLAG
Game Marketing Awards: Best Use of Digital Media
Ubisoft’s Assassin’s Creed franchise is beloved by an enormous fan-base for its incredible gameplay, intriguing narratives and commitment to historical settings. To help Ubisoft set the stage for October 2013’s Assassin's Creed IV Black Flag, we brought the Golden Age of Pirates to life with a Tumblr timeline: Under The Black Flag: The Real History of The Golden Age of Pirates, and a rich, custom-illustrated infographic.
Across three distinct chapters, the timeline showcases GIFs, slideshows, sliders and posters that introduce legendary characters and provide bite-sized coverage of the historical events that lead to the birth of a pirate republic in the Caribbean between 1715 and 1725. Dozens of these shareable, spreadable assets work in unison to introduce players to the world of assassin Edward Kenway's adventures alongside famous scoundrels like Blackbeard and
Calico Jack.
Agency: Campfire
Creative Director: Nick Braccia
EXPEDITION GRANTED
National Geographic asked us to create an original multi-channel campaign that would help redefine what “exploration” means for a new generation, while seamlessly integrating two high profile advertising brands – Jeep and Dos Equis – into the entertainment experience.
Our solution was National Geographic’s Expedition Granted – a program designed to crowdsource expedition ideas from budding explorers, and then let the public vote on who should win the grand prize of $50,000.
To provide inspiration and guidance, we assembled a team of advisors all renowned for exploring uncharted territory in their chosen fields, including film director Casey Neistat, multimedia artist Kenzo Digital, musician Thomas Dolby and chef Wiley Dufresne.
The 12 week program saw over a million visits and more than 300,000 votes cast, until our winner emerged from a diverse and talented group of shortlisted explorers.
Agency: Campfire
