TED LASSO

THE BELIEVE TOUR
To promote the second season of Ted Lasso, we collaborated with Apple TV+ to create The Ted Lasso Believe Tour - a multi-location experience that celebrated everything fans love about the hit series. We kicked off at the LAFC vs. Sporting KC match in Los Angeles with a Lasso-worthy tailgate outside the Banc of California Stadium. Fans enjoyed show-inspired eats like “Biscuits with the Boss,” caught performances by trick soccer players, took advantage of the many photo opps and even met some of the stars of the show!

Over the following days, the Believe Bus took to the streets of Los Angeles, and made two additional stops for all day activations in Santa Monica and DTLA/The Row.  Over 6000 fans participated in Apple TV+’s first-ever consumer-facing activation.